Description:
Tajir is a Y Combinator-backed B2B e-commerce marketplace designed to digitize supply chain procurement for local retail and kiryana stores. The localized Urdu-first mobile platform allows shopkeepers to effortlessly source thousands of FMCG products directly from distributors and manufacturers.
B2B E-Commerce
iOS & Android
Retail Tech
Challenges
Small retail store owners in Pakistan face major operational hurdles, spending hours negotiating with multiple unreliable wholesalers or waiting days for door-to-door sales agents. Opaque pricing, frequent stockouts, and unpredictable delivery timelines forced retailers to repeatedly close their shops to procure inventory manually.
Solution
We built an intuitive, local-language mobile app that simplifies ordering into a few taps. The platform provides store owners with transparent market prices, instant order confirmation, digital payment tracking, and guaranteed next-day delivery, making inventory sourcing seamless for storekeepers.
Reduced Store Downtime:
By enabling 24/7 in-app ordering, shopkeepers eliminate trips to wholesale markets and keep their stores open to serve customers continuously.
Transparent & Fair Pricing:
Real-time market price updates ensure small retailers always get competitive wholesale rates and cashback rewards on bulk inventory purchases.
High-Scale Mobile Adoption:
An Urdu-centric interface lowers technology adoption barriers, allowing thousands of informal retailers to onboard and digitize their ordering process effortlessly.
Reliable Supply Chain:
Integrated order management paired with doorstep next-day fulfillment guarantees stock availability, preventing lost sales from inventory shortages.
Meezan Bank
iOS & Android
Fintech
SmartCountex
